For a storefront, first impressions are crucial. Displays and signage both have a huge impact on enticing customers inside. Displaying information and graphics on your storefront windows is the best way to catch the attention of consumers. Window graphics that are well-designed should communicate the content of a store clearly with its target audience.
A storefront window is one of the most important tools for attracting customers. It is not unusual to see dynamic window displays with attention-grabbing posters and images that are visible across the street.
Do you want to update your storefront graphics? You can update your storefront in countless ways-some of which are good, some of which are bad. You can ensure your storefront graphics are done the right way with these 7 design tips.
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1. Engage the sidewalk community
As part of your marketing mix, you should consider the sidewalk in front of your business. Are your storefront graphics going to capture passersby’s attention? Are they going to be stopped? Is your storefront engaging the sidewalk? Think of a question like “Left or Right?” and then show people two of your products so that they can mentally compare them on their way home.
2. Establish some privacy
Privacy is a great thing to have if you run a café or any other sit-in-type business. It is possible to achieve privacy with frosted window films without sacrificing light. Frosted film is really nice because it can also incorporate the brand’s color theme. You can have any color frost you want, not just white.
3. Use product offerings to entice customers
You can also have your own design or imagery printed on the window film. Take advantage of this. Use your storefront’s windows to display your products. Do you sell home décor in your store? The fall can be a great time to showcase your store’s new fall product offerings to attract customers.
4. Highlight Your Key Benefits
Tell your customers what makes your business special. Scream it from the rooftops. Put a window graphic on your storefront to let your customers know what makes you different. If you are a young, vibrant brand, and if this is what draws people to your brands, display this in your graphics!
5. The less, the better
The more minimalistic the design, the better. There’s no need to stuff as much information into your storefront window as possible just because it’s huge. Rather than depicting all elements, only focus on the most relevant components.
6. Use colors that contrast
From a distance, contrasting colors are important when reading design or graphics. You will usually want to use your branded colors when designing a branded design. When choosing colors, make sure they contrast well. As a result, the graphic can be read from a distance, and potentially even from the road when driving by.
7. Always be transparent
Using window graphics, you can show people what it’s like to be inside of your business in a creative way. Window designs with clear glass are complementary to the overall design. The use of these allows you to show off the interior of your business while also advertising your brand. Click here for more info.