The removing complaints from Google team understand the importance of considering the future regardless of how success they currently are. Every business in any field should either look for potential growth or downsizing if necessary in order to continue on their path for success as a company. A company should never focus on growth in general but more on profitable growth, which is when anything they do should be directly, related to more profit and this will allow the removing complaints from Google company to have a successful future. Any company should take the appropriate measures in order to have success in their company. The Removing complaints from Google company has two market segments that they have indicated which include the consumer market and the business market segment. The company should develop a different marketing approach to each targeted segment in order to become a profitable company. The company’s marketing team needs to identify, evaluate, and select market opportunities and establish strategies for capturing them.
One useful strategy is the product and market expansion grid, which is a portfolio-planning tool for identifying company growth opportunities through market penetration, market development, product development, or diversification. Another strategy that the removing complaints from Google team uses is the market penetration strategy and figuring out whether or not the company can achieve this since after all they are just a boutique agency. A company like this reputation management company can achieve market penetration by company growth and by increasing sales of current market segments without having to change the service that the company offers. Market development is something that the removing complaints from Google team are currently working on. The company has been able to do this by focusing on 2 primary market segments, which include consumers and businesses. The company needs to take into consideration the different ways that they can consider product development or in their case a service development. They need to think of what they can do more for consumers and businesses to lean towards their service compared to any other service who also offers reputation management. It is important to always look for different business in several markets once the company becomes established and isn’t a small boutique agency anymore.