When trying to determine the best marketing strategy for your business, it’s important to first know what the different types of marketing are. Once you’re fully informed on all of the options out there, you’ll be able to select a strategy that’s most suited to you and your business.
Here are 5 types of primary marketing strategies that some businesses use to promote their company and suggestions on how to utilise them to help your business grow.
- SOCIAL MEDIA MARKETING
Probably the most common form of marketing strategy today, social media marketing is quickly becoming the rule of the day in terms of reaching the most people in a way that increases conversions. So effective is this method, that it seems every business should utilise it as much as possible, or they’re missing out on an important part of the market. The best thing a business can do to best use this type of marketing is to plan a direct ad campaign involving the social media, as well as communicate new business plans and use it to get feedback from customers.
- EMAIL CAMPAIGNS
This is still a great way to market, but the challenge is in creating a straightforward marketing campaign without being a nuisance to potential customers. But, if done effectively, such as by offering discounts, you can get and keep new customers. Email marketing is still considered one of the best ways to draw in new customers. One way to get leads to market to via email is to have a simple form on your main business site, asking for a customer’s name and email address. If you want to get started on email marketing you may want to invest in help, such as from a creative agency Hampshire who will be able to kick start and manage the campaign for you.
- BLOGGING
Blogging can be a very effective way to encourage customer interaction and response. By writing about topics in your industry and offering advice, you’re going to attract more people to your site and keep your customers engaged with your business. This is an excellent way to get the public involved in discussions and it offers a real two-way conversation with clients or potential business partners.
- VIDEO POSTING
Along with blogging, video posting is a great and effective method of reaching the masses with your message. People love multimedia and this appeals to them because they can be entertained while hearing your message. Whether you are wanting to unveil a new product or service, advertise an ongoing venture, or use it for income, YouTube is quickly becoming the new solution for getting your message to the masses in high quality video.
- LINK POSTING
One other method that is worth mentioning is to post links on social media. This could be links to some of your blog posts, videos you’ve created or simply your services. By doing this, you will be able to build your audience, gain more traffic and it may even boost your page rankings.
SUMMARY
The bottom line is finding the best marketing strategy for your business that creates repeat customers and loyal consumers to your brand. The above techniques can generally be used by both small and large businesses. Evaluation and analysis as you go is key to keeping in touch with consumer need, while keeping the lines of communication open and improving the quality of service you offer. Over time, your efforts will pay off.