Visuals play an important role when it comes to delivering the ultimate experience. According to consumer experience, our brain processes visuals 60,000 faster than text. Mary Meeker, an American venture capitalist, predicted how image consumption would rise rapidly in the future, through her 2016 internet trend report — investing in visual advertising results in increased engagement drastically. FaceBook advertisers enjoy an increment of 65% in their engagement statistics by target audiences, with the use of visual content in their promotional methods, whereas consumer reach increases by 35% over twitter just by attaching an image along. The benefits visuals can bring to your company are limitless. However, it’s essential to look out for and choose the right kind of professional when it comes to showcasing your brand and what it offers.
While it may be inexpensive to hire inexperienced undergraduates or a friend/relative with an expensive DSLR who is an amateur when it comes to capturing visuals and making the most out of the experience, you most definitely might not receive the results you intended on having.
However, if you’re searching for professionals with inhouse equipment and resources available for video production in Sydney, look no further. Here are some advantages of hiring a professional production company the next time you consider shooting for an advertisement.
Leave it to the professionals
It sure is expensive to hire a team of professionals for video production, but it is worth the investment, and the result is often fruitful. Good video production companies will have the ability to build the team—including directors, videographers, writers, editors, stylists, crew, production equipment, etc. You’ll have everything that will allow you to deliver and bring your vision to the video. When it comes to choosing the right production company, ensure the production company you hire has complete access to the appropriate equipment and resources, you will need to achieve your desired result.
Professionals will ensure the highest quality is captured and will bring insight to visualizing, story-telling, and producing a work of art that meets your standard criteria. Their skill and experience will bring along top-notch equipment, lighting, and sound arrangements. With this combination, you will get the best people with the latest technology.
Brand image
While you’re in search of video production companies, always know in the back of your head that your brand image is going on the stake with these people. Make sure you ask yourself the crucial questions as to whether or not they’d be able to comprehend and deliver and capture the visuals you desire. It can quickly be done by judging the quality and demands of any of the previous client’s work the production company had done. Don’t settle for low-quality. We’ve all seen average, cheesy low budget commercials before; you want to ensure that these are not the first few thoughts a consumer has when they view your ad for the first time. Hiring a professional video production agency increases the likelihood of obtaining high-quality content that could be posted over social media or your website. An HD quality commercial with a relevant storyline will, in turn, enhance your brand’s image in the eyes of the public.
Storyline
Capturing high-quality video shots and pairing it with audible sound is crucial for a commercial as the storyline tends to be the heart of it. Ensure your story creates a sense of emotion and connection to your brand that will persuade and attract more consumers towards your product. Relevance is the key when it comes to creating a storyline, often if you notice it is irrelevant advertisements that seem to be a misfit with a specific brand’s product and that often results in public backlash or negative feedback. Stories that leave consumers awe-struck long after they’ve ever seen the commercial is what you want. An agency will be able to create a plot with beautiful imagery combined with perfectly crafted voiceover or interview soundbites to engage the audience in the best way possible. Capturing and showcasing your product and your brand’s vision clearly, will be a gateway to a new, expanded client database.
Expanded PR
Your relation with the video-production agency doesn’t end after the ad is shot and uploaded. If you’ve achieved your desired result, you must take advantage of that and establish a healthy relationship with the creative agency, as they are not the easiest to come by. Hiring an agency allows you to be free of stress as you’re assured of dealing with experts that will not disappoint you in any way. Partnering with a trustworthy creative agency that fully comprehends and cares about your brand’s vision, the product, and the overall success of the business will enable you to deliver more high-quality content, which would be handled by and designated to the very agency. Understand that the agency could add value to your brand by attracting more consumers and elevating brand awareness and sales.
Time-Saving
While you work for other core issues in your business, you can save up on a lot of time by hiring a creative agency that’ll make the most out of the resources available and will always deliver their very best. The turnout of the product is still faster, meaning you can use and run the video as soon as you want. Doing all of this yourself would need you to put other services to halt and could affect the company’s performance if the core team gets distracted with newer initiatives. It’s best to let experts do their thing while you do yours.
Remain in control
Sure hiring an agency would mean designating the responsibility of the production to the creative team entirely, but that does not mean you’d have to worry about your brand image is at the hands of another. Know that you are always in control by 100%. A video agency can only advise or shoot their suggestions, but at the end of the day, whatever you say is the final call. Agencies will work day and night to enhance your brand and tell your story while you focus on investing in your team and clients. You have a say during production and in every aspect of the project’s outcome. After all, an agency would aim to satisfy their clients (you) to ensure they’ve established a long term relationship with you and your brand. Therefore, it is equally essential for them to follow and adhere to the guidelines provided by your company when it comes to delivering a crisp video for your marketing campaign.
Final Words
These are some of the things you would need to consider before hiring an agency. It’s always worth the investment to hire the best of the professionals to execute your tasks properly. The constant competition in the market is often difficult to withstand. Therefore, you must showcase your unique selling point, and what makes you different from other brands, this can easily be portrayed through the art of imagery and visuals. Don’t settle for less as an attractive commercial could hike your sales up significantly.