The CRM systems are special software that helps to manage client relations and automate business processes. Currently, the majority of CRM systems are deployed in cloud. This means that you do not even need to install the software on your servers. Instead, you just pay for a monthly subscription to services and get a ready-made solution right in your browser. In this article, you can read and find out why your company needs an online CRM system.
Advantages of CRM systems for your company
In any sphere of business, each sale is an event, and the path to contracting is long enough. Loss of each client can lead to significant losses for the company, so the advantages of CRM are obvious here: storing information and the history of the relationship with the client, managing the sales process (transactions), planning and monitoring all its stages (sales funnel).
The goal of any company is to implement a system in which sales managers have a significant amount of information on hand and can quickly identify and personalize a potential or existing customer. Thus, employees can be more efficient and productive. They will be able to do more work while spending less time because they do not have to collect information from the grains everywhere. Instead of looking for data in incoming messages and many different tables, they will have access to the database where all information is stored.
If you want to automate your business processes and increase your sales, then it’s time to implement online CRM. And that means:
- Introduce a unified standard of work for a whole team;
- Collect customer data;
- Keep the history of customer purchases, wishes, and requests;
- Issue bills, ship goods and provide services on time;
- Segment clients and create mailings;
- Identify bottlenecks in the sales funnel, etc.
Below we propose short reviews of Top 5 online CRM solutions that can help to organize work with clients so that it is possible to bring each contract to the deal and not lose any advantageous offer.
bpm’online
Bpm’online offers online CRM system for complete client management. One of its main advantages among other competitors is that it has all the necessary tools for businesses processes automation in one place. In other words, it is a single online platform for marketing, sales, and service.
This CRM solution is customer-centered – a product with 360° view of the customer database for management of customer information coming from all communication channels.
Additional features of bpm’online:
- Ready-made business processes;
- User-friendly interface;
- Business process automation;
- Socio-demographic data;
- Process designer;
- Registration of leads;
- A single register of all company sales.
Capsule CRM
Capsule CRM is a web service with standard CRM system functions, which is actively used by small businesses and sales departments. It helps manage customer relationships, sales, emails, store the entire history of interactions, work with tasks and perform other operations.
The advantage of Capsule CRM is the ability to integrate the system with Google Apps and other services.
Additional features of Capsule CRM:
- Sharing contacts with employees;
- Contacts’ classification;
- Conversation notes creation;
- Tracking e-mail messages;
- Documents’ storing;
- Functional dashboards;
- Information sharing;
- Reports;
- Creating tasks, meetings, calls, ;
- Setting up sales and processes.
Freshsales
With the help of Freshsales online CRM, you can help your sales team understand the prospects and close deals better and faster.
This online CRM solution includes the possibilities to rank potential customers in accordance with their characteristics and behavior and easily determine the priority of actions to maintain communication, depending on whether the client is ready to buy or requires the stimulation of interest.
Freshsales will help you prepare relevant negotiations with possible customers, based on the knowledge of web pages, which attract their interest, as well as their online activities concerning your product. It offers your sales managers valuable observance about every point of interaction with clients in chronological sequence.
Additional features of the Freshsales CRM:
- Email Tracking;
- Open rate monitoring;
- “Smart” fields (possibility to track activity by the date of the last purchase, etc.);
- Autofill feature;
- Built-in phone;
- Behavior tracking;
- Sales department automation;