Having a business website is critical in today’s market. However, building one is not enough to guarantee success for your enterprise. If not promoted and marketed properly, even the best website on the Internet cannot be beneficial to your business. You should let potential customers know that the site exists to serve their needs. Otherwise, it’s useless building it in the first place. The same way you should package your product properly to sell it, you also need a strategy to attract potential clients to your new site.
When it comes to driving traffic to a website, you should never put all your eggs in one basket. It is advisable to utilize as many promotion methods as possible. If you focus on one strategy and it fails, you can put all your existing traffic at risk. Here are some of the best techniques that you can employ for website promotion.
Search Engine Optimization
Search engine optimization (SEO) is a technique that has the potential to drive the highest volume of traffic to your site. The method involves making your site search engine friendly so that it stands out among your competitors on Google, Bing, Yahoo, and other search engines. SEO focuses on both the quantity and quality of traffic – it ensures that the traffic is relevant to your business. The right SEO can attract thousands of visitors and promote your while the wrong approaches can bury it deep in search results where visibility is minimal.
Successful employment of SEO requires the use of various techniques such as creating quality content, ensuring the site is easy to navigate, using specific keywords to attract relevant traffic, and speeding up the site’s performance. SEO requires time and patience plus constant updates to put everything into place. However, once your site starts ranking for the keywords, the daily amount of traffic will increase.
Social Media
Millions of individuals across the world have a social profile on some of the major social media platforms such as Facebook, Twitter, and Instagram. Targeting these users can be a great way of promoting your website and business. Create a profile on these top platforms and create meaningful and stimulating content in the form of posts, imagery, or video. Create links to your site so that your followers can find more information about the business or a product.
You need to interact with your social media audience and create relationships with them for successful promotions. Engage them in your posts, ask for feedback about your business and the quality of services, and respond to their queries. When your customers feel valued on social media, they are more likely to visit your site regularly and share your content and links to the website with their friends and family.
Email Marketing
Email marketing provides an efficient way of reaching thousands of customers directly at a relatively low cost as compared to advertising. Unlike spam, direct email advertising reaches consumers who are interested in your business’ area of expertise. A successful email marketing strategy is all about building a contacts list and providing meaningful content for your customers. Include a website link in your signature when sending emails so that people can easily access the site and share the link as well.
While engaging your customers through email about your product, it is important to note some pitfalls which can frustrate your promotion efforts. Avoid sending emails with private or sensitive business info as this can expose the company or website to cyber criminals if the email is hacked. Also, work with your contact list so that you can identify the right clients for specific emails. It would be ineffective and annoying to send an email seeking feedback from consumers who haven’t yet used the product.
Video Marketing
Research shows that many people spend a third of their online time watching videos. Video marketing can be an effective technique for promoting your new website on platforms such as YouTube. Just create captivating instructional videos, how-to clips, and featured demos on products, and post them on your channel. You can also have interviews and Q & A sessions which encourage your subscribers to ask questions about the business and product.
Always provide a link to your website below each video so that the followers can access your site for more information. Share links to videos on social media to attract more followers and traffic to your website. Also, engage your customers on the comments section to build relationships and encourage them to visit your site.
Online Advertising
Online advertising is a great and straightforward way of getting your website noticed by appropriate users. You can run ad campaigns on platforms such as Facebook and Instagram that give you a wider reach in your area and beyond. Also, you can take advantage of the paid-to-click (PPC) advertising that’s offered by Google AdWords. In this type of advertising, the advertising providers post your ads on search engine results and the publishers’ sites. This exposes your adverts to lots of potential consumers who are relevant to your business. It is also efficient as you only pay if people click on your adverts.
Guest Blogging
Guest blogging is a technique where you post content on other websites that are related to yours. It is an efficient method of site promotion as it helps you drive referral traffic from these sites to yours and attract new visitors. However, for guest blogging to work, you need to identify high-quality sites that have a lot of traffic. Also, make sure that you post quality content that’s relevant to your site. It may be easy to draw traffic through a guest post, but the quality of content on your website is what will keep the visitors coming back.
Some of these techniques may yield immediate results while others may require some patience. Make use of most if not all of them to attract traffic from different online platforms. Pay attention to the approaches that draw most visitors to the site and capitalize on them for the best results.